Les fleurs du dechet - I am trash
Les fleurs du dechet - I am trash
Dear world: don't throw anything away anymore because the ferments of great love are redistilled at the bottom of our waste bins. A fragrance based on recycled ingredients.
THE MOST WANTED SCENT MADE FROM THE UNWANTED.
On my mother's side, I am the son of a forgotten coast of distant New Caledonia. At the mouth of the Ngoye River live the Borindi, who since the dawn of time have known the fundamental principle of harmony with nature: taking only the resources that are really necessary and preserving the future. They know the secret of the future of humanity and in the shade of the tea tree or the flowering jacaranda they guide our first steps towards this new creation of Etat Libre d'Orange.
In the early 2000s, when my children were little and I was a thirty-year-old full of hope trying to conquer the world, before going every evening with them to visit landfill sites so that they were well stocked, I showed them a film by science fiction animation called “The Titan Project”. After watching it, I memorized the introduction, which said:
“Once in a great while man unlocks a secret so profound that it can change the universe, fire, electricity, splitting the atoms, at the dawn of the 21st century we invented the titan program...”
Les Fleurs du Déchet contains a bit of this romantic and titanic science fiction poetry, which proceeds with a slow, sure and necessary movement to reinvent, thanks to the recovery of waste, production cycles in all sectors. We want this perfume to convey a message that ensures the survival of species thanks to seduction, but above all, that it is at the service of the planet by transforming our miasmas into beauty.
We believe that the era of a post-religious "jihad" of a West often disillusioned and responsible for pollution is approaching, which will leave room for a new animism. Those who committed crimes against the environment are repenting, and democracies are recognizing nature as the sacred hub of sharing and the world. The beliefs of primitives and ancient tribes return and ask for our full support. This perfume is the spokesperson for a universal message: beauty can be born from dirt, which will "wash us from wine stains and vomiting, taking away both rudder and grappling hook".
Les Fleurs du Déchet is the passage to adulthood of Sécrétions Magnifiques, in 2018 it was a counter-revolution for Etat Libre d'Orange, always radical and overwhelming, but which is good for the world.
Givaudan, Ogilvy and Etat Libre d'Orange collaborate in the service of Mother Nature to ask her forgiveness with a fragrance and let the whole world know, loudly and urgently, that soon it will be too late.
Dear world: don't throw anything away anymore because at the bottom of our waste bins the ferments of great love are redistilled; garbage trucks contain flowers that can still bleed, peels that can still be used to create, fumes that can give us notes of honey. And we can still reprocess the floating concretions that we throw away into the sea and the exudates with their mystical symbols of primitive tribes.
Paraphrasing and distorting Alan Paton a little: “Cry, my beloved planet”, for the unborn child; Don't let me love too much this Earth that is slipping away...
So before it's burned or too late, let's (s)pray the Seigneur des déchets, my dear Lord of leftovers.
- Etienne de Swardt
Top notes: Recycled apple essence, Recycled bitter orange, Recycled green mandarin
Heart notes: Recycled Rose Absolute, Recycled Iso E Super, Recycled Gariguette Strawberry
Base notes: Recycled Atlas Cedarwood, Recycled Sandalwood, Recycled Akigalawood