Exit the king

Floral, Chypre

The story of a fall. The fall of certainties, but above all the fall of power. A modern and eternal chypre.

Nothing can regulate us.

The curtain rises on the universe of rue des Archives 69, in the Marais, in Paris. This place is like a border between the old world that ends and the new one that begins. In the distance you can see the pale moon setting over the towers of Notre Dame. A man and a woman are in a perfumery, surrounded by bottles. He has succumbed to a fallen ruler and is condemned to his fate. She is the new soul, the new role, the desired and conquering woman. She is the complaint, a little disdainful. The flutter of her eyelashes and the perfume tester in her hand declare that the moment of glory is now hers.

It's November 16, 2019.

“- EXIT THE KING, a perfume to dream of entropy? Etienne, you've lost your mind, you're raving, entropy has nothing to do with perfume.

- Yes, Lola, you got it right. EXIT THE KING, a perfume to dream of entropy, entropy is beautiful, don't you think?

- Poised on the scaffold, you utter these three words as a farewell to this restless world.

- There is nothing for you to understand, innocent girl. It's about creating a perfume like a Loire castle, a perfume that could stand higher than the Château de Blois, higher than the terrace where the last Valois watched the sun set in its glory. And then disappear, die, as if by magic before the fall. With the murmur of a kiss in the moment of glory and then a humble return to something else. A sumptuous perfume, of love and goodness for the new world and of oblivion of the old oppressive powers. Resolutely powdery.

- Welcome to the new world, is that what you mean?

- Yes, Lola, as long as it is chypre, modern and eternal like this perfume.”


EXIT THE KING.

Top notes: Timur JE™, musk and soap accord (aldehydes and musk), pink berries JE™
Heart notes: Jasmine e-pure JE™, rose super essence, lily of the valley accord
Base notes: Patchouli, musk absolute, sandalwood accord and Orcanox™